There’s a lot to be said for experience. But, now and again, don’t you just wish you knew a little less about the how-it’s-always-been-done so you could just bully through with your plans, unconcerned that you’re going against the establishment, that you don’t know the rules? While we don’t necessarily agree that full-on ignorance is bliss—it usually leads to serious problems down the line—we’re pretty keen on going against the grain, shaking things up, keeping things interesting and evolving the industry.
There’s a duo determined to do just that in their own well-established industry: fashion. One of the greatest assets Kristin Glenn and Shannon Whitehead, founders of Austin, Texas-based {r}evolution apparel, have on their side is that they’re industry outsiders.
Read the piece.
