Let’s get beyond “storytelling” as a buzzword. Marketers toss it around with abandon these days. Fine. Yawn. Whatever. This story isn’t about that. It’s about the essence of storytelling. The person-to-person connections that well-told stories build. The things that happen in your brain when you’re on either side of a storytelling.
“Stories are our ultimate democracy, in the sense that everyone has them. Everyone has a deep need to tell them and to listen to them. They define us. They go across borders, boundaries, gender and their age — no matter what it happens to be,” says Colum McCann, author of novels including TransAtlantic and Let the Great World Spin.